Fudge professional launches curl products

Haircare brand Fudge Professional invited key members of the press to witness the unveiling of two new styling product innovations - Curve Maker and Curve Recovery - due to join the Fudge portfolio from September. The stunning Rosewood Hotel was the venue for the exclusive breakfast event where guests were talked through the science behind the latest innovation breakthroughs, including how the new Elasto-Curve technology and cream formulas allow for longer-lasting bounce and less crispy texture than ever before. Two female models with opposite natural hair textures had been pre-styled with the Curve Maker and Curve Recovery by session stylist Alexis Day in order to demonstrate the products’ results, while Michael Kontos, Creative Director at London School of Barbering, created a super-curly look on a male model by combining the two products to both tame and enhance the model’s natural texture.