Male Grooming

American Crew and Harley Davidson Announce Partnership

by charlottegw / July 2, 2018

American Crew Harley Davidson

American Crew have announced their collaboration with Harley-Davidson Motorcycles. The brands will collaborate on integrated campaigns and events.

“This collaboration with Harley-Davidson is a milestone in the life of American Crew, which is very close to its 25th anniversary of serving professionals and consumers.” said David Raccuglia, founder of the brand.

David, who is also a top editorial photographer, shot the upcoming advertising campaign, Style for the Road, in Marfa, Texas this past spring.

The images will appear in advertising and brand assets in salons and barber shops around the world. The two brands will come together in several social media activations and public relations initiatives over the course of the partnership, including Harley-Davidson’s 115th Anniversary celebration in August.

David Carvalho, Global President of American Crew said; “Over the coming months, our new campaign, Style for the Road, will bring together the strength and values of both brands, supporting our key initiatives.”

To kick start the collaboration, American Crew filmed and produced a short film, featuring both iconic brands, which can be viewed on the brand’s Youtube page today. The full Style for the Road campaign will go live in July.

 

 

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