Business

4 ways your salon can benefit from a booking app

by akesha / September 28, 2017

Everything is so technology-led in life nowadays.

Consumers book dinner, shopping and even doctors appointments through apps, so it makes sense that salon appointments are accessible that way too.

Instead of creating your own app (which is an option) bookings apps such as ruuby, for London salons or UK-wide Treatwell, offer the ability for your services to be reached by a variety of customers and reap the benefits. Here are a few of the pros to consider teaming up with a booking app.

24/7 booking

With the app on their phone, clients can book at anytime in the palm of their hand. “Appointment booking apps offer the opportunity for people to make beauty bookings 24/7, outside of working hours, which is a great convenience. This is of benefit to salons as it means they won’t lose out on customers and it offers the customers a more convenient service,” says Venetia Archer, Founder and CEO of Ruuby App.

 

Fill the empty appointment slots

Treatwell drives customers into empty appointment slots in salons,” says Madeleine Raynel, Supply Director at Treatwell. 43% of the bookings that Treatwell send salons are to help fill their empty off-peak slots.

 

Builds reputation

A recent survey by Treatwell found that 72% of customers trust online reviews over celebrity endorsement and advertising. Booking apps allow clients to leave a review and rate their services – meaning that it’s easier for potential clients to see what others with a quick scroll.

 

They’re for freelance hairdressers too

If you’re in London and are a self-employed hairdresser you can use an app to reach customers that want a services outside of regular salon times. “In taking this one step further, Ruuby offer at-home beauty services from 6am to 11pm at night. 70% of bookings are made for the peak times of 6 to 9am, and 7-11pm,” says Venetia. “The majority of at-home services requested at these times are nails and blow-dries which shows there is a huge opening where salons alone aren’t able to offer their customers services at the times they require.”

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