Yellow by ALFAPARF GROUP Has Landed in The UK

by lydiah / last updated November 8, 2019


Yellow by ALFAPARF GROUP is a bright, positive and lively Italian brand who have recently launched in the UK.

Each Yellow product includes advanced technologies that use natural ingredients from all over the world. The brand presents an impressive colour range, including a permanent colour collection that will brighten your client’s day with 74 shades to choose from. This includes a high performing formula of argan oil to nourish and deliver luminous colour and shine. Every Yellow colour can be changed from a permanent to a semi-permanent dye with an additive from Tone-on-Tone Creator.

The bleach range contains aloetrix and quinoa which preserves the keratin chains within the hair and keeps hair feeling soft and smooth. The brand offers an extensive care range that covers every hair need from keratin smoothing, colour care, repair and toning.

Since launching in the UK, Yellow by ALFAPARF GROUP are pleased to announce their collaboration with Amy and David Lopez from dlo Hairdressing, which is based in Guildford. Amy Lopez, a colour expert and technical educator has been named the UK’s technical director for Yellow, and David Lopez, an art director has been named the UK’s creative directive for Yellow.

Amy said: “After months of testing this amazing colour brand, we are really excited to be collaborating with Yellow and looking forward to exciting times ahead.”

Andy Campling, managing director of Yellow UK said: “The Yellow brand and dlo Hairdressing are a great fit and we are really excited to have Dave and Amy join the team. Dave’s creativity and Amy’s knowledge of colour make them a formidable team and will really help us put in place amazing support for anyone using Yellow colour and haircare products.”

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