Find out Why A-List Colourists Choose Redken Shades EQ Gloss

by charlottegw / last updated October 1, 2021

redken shades eq gloss

Meet the colour like no other… meet Redken Shades EQ Gloss!

Blondes are the first ones to rush back into salon, but how do you keep them coming back, and loving their blonde colour? It all comes down to delivering the perfect tone and of course that Instragammable shine that every blonde searches for. Achieving blondes with glossy shine, incredible condition and the flawless tone isn’t an easy feat…

Not all colour is created equal, especially when it comes to blonde and one colour delivers on tone, colour results, hair condition and shine. If you haven’t yet tried it, Shades EQ Gloss is Redken’s iconic demi-permanent colour famously known for being the go-to toner of It-List colourists worldwide. Shades EQ’s extensive toning portfolio will help you achieve the perfect shade for personalised tones of  silver, ash or gold.

What is Shades EQ Gloss?

Redken’s iconic liquid demi-permanent is perfect to gloss, refresh, tone and correct with zero lift in as little as 20 minutes with mirror-like glossy shine!

Shades EQ’s liquid formula makes it quick and easy to apply from a bottle or brush, perfect for toning, root smudges and blending techniques that are trending now! Formulated with Wheat Amino Acids the conditioning formula helps take hair colour and condition to the next level.

redken shades eq

The Tones You Need To Own

With over 70 shades within the range Shades EQ offers an endless palette for every colour, every client and every technique. Check out Shades EQ must-have toners to take your blondes to the next level.

Shades EQ 09V – Platinum Ice

The staple shade in everyone colourists tool kit, perfect for neutralising yellow undertones in blonde and balayage clients. Formulated with no background + violet reflect 09V is a must have for every colourist.

“09V was the first shade I used from Shades EQ. It has been the backbone of my blonding formulations since! The soft violet beautifully neutralises & compliments almost any blonde base.”  Conor Doyle @conorjmd

Shades EQ 010N – Delicate Natural

With a Brown/Tan Background and a Blue/Violet Reflect, this shade balances and neutralises for creamy Scandi blondes.

“I LOVE using 010N in my formulas! It always helps me keep ash tones bright and creamy whilst balancing undertones to achieve the perfect natural glow.” Tia Lambourn, @tialambourn_hair


Sign up for your chance to win 1 of 500 Shades EQ Gloss Boss sample kits including best sellers 09V & 010N!*


Why Do Gloss Bosses Love Shades EQ?

Scroll to find out why Shades EQ is the technique perfector and stylist must-have.

Top Tips When Using Shades EQ

  1. Trust the Process

Shades EQ can appear dark when developing because the formula has a combination of Direct and Oxidative Dyes. Even if the colour looks scary and ‘too dark’ trust in the process and develop for the full 20 minutes.

redken shades eq

  1. Apply on dry hair

Shades EQ should always be applied to dry hair. If there is any form of moisture in the hair, you may weaken the strength of the developer and colour result or durability.

shades eq

  1. Process for full 20 minutes

The secret to achieving the best results is developing the colour for the full 20 minutes. This will allow the oxidative dyes to work and to ensure longer durability of the colour.

redken shades eq gloss 

Want To Learn More About Shades EQ?

Head to UK.LOREALACCESS.COM or IE.LOREALACCESS.COM for e-learnings, how-to videos and more! Here are our top picks to help you gloss like a boss with Shades EQ.

  1. Free Recipe Guide. Learn toning techniques and how-to formulate Shades EQ. Download your complimentary recipes guide here.
  2. Shades EQ Obsessed​ Free Live Webinar​. Discover how you can perfect every technique with our iconic gloss & toner Shades EQ.​ BOOK NOW!
  3. Get Inspired on @REDKEN​ Head to the @redken IGTV to take your techniques to the next level!​ WATCH NOW!

Want to try Shades EQ? Available to purchase online and in-store from L’Oréal Partnershop, Salon Services, Salons Direct & Capital Hair & Beauty.

*UK & ROI residents 18+. Entries open 09:00 (UK time) on 27 September 2021 until 23:59 (UK time) on 10 October 2021. Entry via online form at 500 Redken Shades EQ Gift bundles available, each comprising 1x Shades  EQ 09V (60ml), 1x Shades EQ 010N (60ml), 1x Processing Solution (237ml) and 1 x Shades EQ Education Booklet. You must be a hair professional at a hairdressing salon, or be a mobile or freelance hair professional, which as at the closing date, does not stock Redken Shades EQ brand products.  Redken Shades EQ Gift bundles must be used in the course of your business only and may not be sold or gifted to anyone. Full T&Cs Promoters: Redken and M Squared Media Ltd

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