TONI&GUY Announce The Face of Label.M 2018

by akesha / last updated August 11, 2018

TONI&GUY and label.m have announced the face of their 2018 global campaign as Peony Ho.

On hearing the news Peony, who is a waitress and model, said: “I was really excited when I found out that I’d won the competition because at the casting day, there were lots of amazing people, so I was very surprised! Anyone thinking of entering label-me, just give it a go – be creative and be yourself.”

For the selection process the finalists met with label.m’s Global Creative Director, Sacha Mascolo-Tarbuck, and a panel of professional hair experts to take part in a test shoot, as well as being interviewed about their individual style, interests and ambitions.

“Peony really stood out for me,” said Sacha. “She has a unique style and that sense of confidence really came out in front of the camera, proving a perfect fit for the art direction of this year’s campaign and ethos of individuality. I can’t wait for everyone to see it!”

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