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The UK Cities Spending the Most Money on Hair

by hjiadmin / last updated December 7, 2021

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As the industry gets back into its swing and finds its new normal, clients are getting back to their regular hair appointments. But with an industry worth £7.5 billion, which cities are spending the most on hair, post-lockdown?

Card payment provider, Paymentsense, have revealed data between October 2020-2021 from their card machines across the UK. This data reveals the location in which salons have the highest average spend per visit along with the total value of sales.

The data reveals that residents of Chelmsford spend the most on hair, with an average spend of almost £58 per customer. Living up to the stereotypical lavish Essex lifestyle, Chelmsford locals can expect to spend a minimum of £375 a year.

Edinburgh came out second on the list, with the cities hairdresser’s making around £56 per client. The Scottish capital has the highest value of sales per location, making up 7.38% of the total sales over the year time frame.

On the opposite end – it was Brighton that spent the least per visit at an average of £28 – half the price of Chelmsford. With their costs being the lowest, Brighton also has the highest number of transactions on average a year.

The top 20 UK cities spending the most on hair:

Rank

City

% of the total sales value each location accounts for

% of the total number of transactions each location accounts for

Average spend per customer

1

Chelmsford

5.70%

4.60%

£57.47

2

Edinburgh

7.38%

6.10%

£56.11

3

Portsmouth

6.03%

5.03%

£55.65

4

Leicester

6.65%

5.97%

£51.70

5

London

4.79%

4.45%

£50.02

6

Cardiff

4.79%

4.53%

£49.05

7

Leeds

3.85%

3.76%

£47.45

8

Guilford

6.64%

6.59%

£46.84

9

Redhill

5.56%

5.67%

£45.54

10

Stockport

4.71%

4.82%

£45.36

11

Hull

2.90%

3.09%

£43.55

12

Sheffield

4.23%

4.51%

£43.54

13

Exeter

6.86%

7.33%

£43.48

14

Manchester

3.98%

4.36%

£42.43

15

Glasgow

3.17%

3.47%

£42.37

16

Milton Keynes

6.19%

6.81%

£42.18

17

Birmingham

3.88%

4.30%

£41.81

18

Ipswich

3.14%

3.56%

£40.94

19

Plymouth

3.85%

4.43%

£40.32

20

Bristol

5.71%

6.61%

£40.06

The research also shows that in 2021, Friday is the biggest day for hairdressers sales, with Thursday coming in as a close second for sales.

Looking to open a new salon? Setting up shop in Chelmsford or Edinburgh could have you onto a winner!

 

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