The Solution for Chemically-Treated Hair

by charlottegw / last updated July 1, 2022

revlon professional magnet

Global ambassador for Revlon Professional®  claims that the new Magnet is literally the end-to-end 360 degree solution for chemically treated hair.

revlon professional mark leeson“Magnet™ empowers hairdresser’s technical skills to overcome any challenge with confidence,” explains Mark Leeson, global ambassador for Revlon Professional. “All the products every hairdresser needs before, during and after any technical service – under a single range – for every salon to perform with no limits.”

It has always been the aim of Revlon Professional®  that hairdressers challenge everything they know about technical services. Why? Because, on a day-to-day basis, advanced expertise is needed to give clients perfect colour results with maximum respect for their hair and the possibility of damage and breakage during the service is a source of worry for both hairdressers and their clients, especially when hair is sensitized or very porous.

The Magnet™ Technology

At the heart of Magnet™ lies BondIN System™, a protective, rebonding and repairing multistep system – whose combined action protects existing bonds, repairs broken ones and creates new ones to help hair stay strong from the inside out, providing a 360 protective shield around chemically treated hair to fight against external aggressors.

High Performance

While performance is a non-negotiable for salons, hair strength is a must-have for any premium technical range.  Magnet™ challenges hair’s strength during lightening services, delivering 3 times stronger hair with powerful lifting and unparalleled consistency.

Education and Techniques

Check out the new time-efficient Blonding trend techniques created together with Raquel Saiz, Revlon Professional® brand ambassador and blonding expert. They combine the best of Magnet and the all new Colour Excel Gloss™ by Revlonissimo™, Revlon Professional’s®  first demi-permanent acid toning range.

Revlon Professional® stockists and salons can find the complete Revlon Professional® Magnet range online at Follow @RevlonProfessional on Instagram, Facebook and YouTube, or visit

This is a sponsored post in collaboration with Revlon Professional.

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