The perfect pairing to wella professionals shinefinity you need to know about

Published 18th May 2022 by Chlo Weldon
The perfect pairing to wella professionals shinefinity you need to know about
Following the runaway success of Wella Professionals Shinefinity, learn how you can integrate this product into popular Wella Professionals colour services (Shinefinity + Koleston Perfect = the perfect pairing!)

Wella's new Shinefinity

The recently launched Shinefinity by Wella Professionals has changed the game when it comes to helping your clients achieve a long-lasting colour glaze that stays true to tone. Shinefinity features innovative balanced pH technology that smooths the cuticle to provide shiny, healthy-looking hair. Shinefinity’s glaze offers zero lift and zero damage while remaining true to tone. With 32 shades available and two activator choices, Shinefinity can be used at every appointment and clients and stylist alike love the gentle formula that delivers amazing results. You can read more about Wella's Shinefinity, here.

Add Shinefinity to a balancing glaze for natural results

To complement Shinefinity, Wella Professionals has launched a balancing glaze service that will allow you to offer clients a fortifying glaze treatment designed to add shine and healthy vitality to the hair. Now more than ever, women are keen to achieve natural-looking hair colour results in pursuit of keeping the hair as healthy as possible and minimise the damaging effects of harsher colour treatments. As hairdressers and salon owners, we know that natural looking hair colour requires more than a simple root touch-up or highlights to achieve the desired results. By introducing Shinefinity to a balancing glaze, stylists can cater to their clients’ needs and ensure they leave the salon doors with glossy, healthy hair.

Add a balancing glaze to your Koleston Perfect Root touch up service for rich, 100% grey coverage on the roots with multi dimensional high shine lengths and ends

Koleston Perfect is Wella Professionals' purest permanent colour, helping stylists create bold and balanced colour with inimitable depth and shine. With a rich and varied colour palette which offers in excess of 100 shade options, it’s the perfect option for clients who require 100% grey coverage. Adding a balancing glaze to a Koleston Perfect root touch up service provides the hair with both multi dimensional reflects and strand silkiness that’s simply unmatched.

Amberglow step-by-step

[caption id="attachment_87795" align="alignnone" width="700"]Wella step-by-step before Before[/caption] [caption id="attachment_87794" align="alignnone" width="700"]Wella step-by-step after After[/caption]
James Earnshaw, Wella Professionals UK & Ireland digital ambassador, recently created this gorgeously vibrant red wavy AmberGlow bob. Good news – we’ve got the details on how to replicate this look in-salon.

Formula A

  • Roots: Koleston Perfect
  • 45g 7/43 Koleston Perfect
  • 45ml 4% Welloxon Perfect Developer

Formula B

  • Ends: Shinefinity
  • 60g 07/34 Shinefinity
  • 60ml Shinefinity Bowl and Brush Activator

Step 1: Consultation

Wella Step 1 Make sure you use the Wella Professionals 3 step consultation process to determine your clients colour vision

Step 2: Root Application

Wella step 2 Mix and apply Formula A to the root area. Develop your root area for 10 minutes under heat to speed up the process.

Step 3: Shinefinity Balancing Glaze

Wella step 3 After your roots have developed, apply Formula B to the ends of the hair and develop for 20 minutes.

Step 4: Rinse and remove

Wella step 4 Rinse the hair with Color Motion+ Express Color Treatment for 30 seconds.

Step 5: Style

Wella step 5 Apply EIMI Thermal Image for heat protection. Then create a modern wave using the GHD Classic Curl tong. Brush out to finish.

Top Tip

Make sure to blend the root colour and glaze for a seamless transition! This is a sponsored post in collaboration with Wella Professionals.
Ready for more? Head here to read our hairdressing how-to on getting that high fashion, high-shine finish...
Chlo Weldon

Chlo Weldon

Published 18th May 2022

Chlo writes regular content for the print magazine and website, as well as scheduling the content for HJ’s social media channels. Chlo has a master’s degree in Magazine Journalism and previously worked as Assistant Editor at craft magazine Tattered Lace. After moving to London from her small hometown to be part of the HJ team, she is loving every minute of being involved in the industry. She loves a good treatment and is on a mission for a longer and thicker mane.

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