The January Hot List: The Launches We’re Excited About

by charlottegw / last updated January 23, 2020

Here is the line-up of January hot list products to introduce your salon and clients to kick off the roaring 20s.

Guilt-free haircare

AlterEgo Italy has launched a 100% vegan Lengths Collection which is made up of four different targeted ranges – Colour, Repair, Hydrate and Silver Maintain.

Lighten up

ASP Affinage Salon Professional System Blonde Anti-Yellow Lightening Additive lifts and tones dark blondes to lighter bases. It gives a white blonde finish without having to tone the hair after colouring.

Refresh and revive

Dry conditioning powder spray Young.Again by Kevin.Murphy revives dull hair by infusing hair with moisture between washes to recreate a freshly blow-dried texture. RRP £24

Five-minute miracles

The R+Co Concentrate range features three unique formulas to protect colour, add volume and repair hair. The fast-acting treatments can be used in the salon as an add-on service.

Colour that cares

Yellow by Alfaparf Group has launched a permanent colour range that features 74 shades and tones. Each dye contains argan oil which helps to deliver glowing colour and shine.

Invisible volume

The SECRETS range from Hairdreams are invisible tape extensions with 13 colour options, which are perfect if your client wants thicker natural-looking hair.

Move over frizz

Ideal for rescuing damaged hair, Moo Miracle Shampoo and Conditioner features 100% pure marula oil, no sulphates or parabens and it is fragrance-free. RRP £22

High shine

Make Me Shine Gloss from Eleven Australia is a weightless finishing spray that smooths all hair types and textures, locking in high gloss and adding instant shine to any look. RRP £16

Brush up

Great Lengths has launched a range of hairbrushes which includes a large paddle, medium oval and finishing brush. The brushes are designed for all hair types, including extensions and wigs. From £7.50

No ‘poo

Hairstory New Wash (Rich) is a shampoo-free cleanser ideal for Afro hair and clients with thicker locks. The product sits in new packaging which uses 63% less plastic. RRP £44

Hair up hack

Designed to thicken and add volume to thin hair, Loxbox Extensions Mini Taped Wavy come in 10 natural colours and are ideal for updo services. From £60

Fresh powder

Two new products have been added to the Maria Nila Style & Finish range. The Power Powder and Cleansing Powder add volume and refresh hair respectively. Available from Salon Services.

Bespoke blonde

OSMO Blonde Elevation range includes a violet lightening powder, freehand clay additive and four colour additives which help to neutralise unwanted tones and create a clean base.


Summer throwback

Infused with mineral salts, Matrix Style Link Mineral Rough Me Up Salt Infused Spray creates effortless tousled beach waves when spritzed on damp or dry hair. RRP £11.50

Lavender lather

Paul Mitchell Tea Tree Lavender Mint seven-piece range calms curls and coils. Infused with monoi and jojoba oils, the products help to nourish hair and fight frizz.

Colour safe

Guy Tang Mydentity #MyConfidant Shampoo and Conditioner is a colour-securing care range that prolongs colour tone and vibrancy for up to 50 shampoos.

Package rehaul

L’Oréal Professionnel Majirel has received a packaging makeover so it is easier than ever to navigate the iconic colour range. It features the brand’s signature Ionène G and Incell advanced technologies.

Waves for days

Featuring three tourmaline ceramic barrels the Amika High Tide Deep Waver creates beautifully formed beachy waves. The negative ion technology seals the hair cuticle to give a smooth and chic finish.

Full volume

JoiFull is a haircare range from Joico, which includes a volumising shampoo, conditioner and styler. The range creates long-lasting volume and lush locks, minus the typical stiff texture. From £14.50


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