The August Hot List: The Launches We’re Excited About This Month

by charlottegw / last updated August 8, 2019

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August is set to be a hot month for hair product launches. Brands are continuing to come up with new and exciting innovations that pamper and treat the scalp (Alter Ego Italy and Nioxin to name drop a few) and ghd launch their ‘Ink on Pink’ limited edition stylers to support breast cancer charities. These are the new launches for August that should be on your radar…

Strong and silent
The Alfa Italia Superleggero Hairdryer features a 2000W motor, a silencer to reduce noise, and a self-cleaning system. It has also been tested to withstand the drops and knocks that occur in everyday salon life. Available from Alan Howard at £79.95

Scalp kindness
Alter Ego Italy has launched their Made with Kindness Scalp Collection, which is made from 99% natural origin ingredients. It comprises of three main prescriptions; Calming, Energizing and Pure Balancing, which you can tailor to suit your client‘s scalp.

Think pink
ghd‘s new Ink on Pinklimited edition stylers mark the brand’s 15th year supporting breast cancer charities.This year the ghd platinum+ and ghd gold stylers are enwrapped in a design created by masectomy tattoo artist David Allen.From £139

Salon-fresh colour
Goldwell Dual Senses Color Revive range refreshes and intensifies salon colour at home whilst also conditioning the hair. The eight shades of conditioners and five shades of root retouch powders are tailored to match Goldwell hair colours.

Tie me gently
Great Lengths has teamed up with Popband London to create three designs to support their Hair Like You campaign. The kind-to-hair ties are soft, stretchy and leave tresses dent-free. RRP £4.50

Insta ready
Three new colours: Sutro, Nashville and Aden will be joining the Indola Color Blaster collection. Named after popular Instagram filters, the conditioners condition, refresh colour and last up to 20 washes. RRP £7.75 each

Tame the mane
Kevin Murphy’s Smooth Operator kit will help keep your client’s hair smooth and manageable this summer. The rich blend of oils, butters and fruit extracts will ensure hair frizz-free and protected from the heat. RRP £45.00

Blown away
Matakki Supernova Professional Hairdryer helps to protect hair, reduce frizz and eliminate static. It features variable power and temperature controls, so multiple and long-lasting styles can be created at the touch of a button.

Treatment time
The latest addition to the milk_shake Moisture Plus range is the Moisture Plus Lotion – Hydrating Lotion for Dry Hair. It aims to hydrate and strengthen damaged hair. £4.99 each

Beachy vibes
Create textured beach hair with Muk Beach Muk Salt Spray. Made from natural sea salt, the weightless formula is oil and silicone-free and produces a light matte finish. RRP £11.75

Power of three
Three specially curated kitshave launched from Neäl & Wølf. The Summer Bundles enhance colour (Blonde Collection), combat damage (Summer Collection) and give men’s style hold (Shape Duo). From £22

Refresh and recharge
Nioxin Scalp Recovery is a three step anti-dandruff recovery system for itchy, flaky scalps. The cleanser, conditioner and serum removes scalp flakes, debris and build-up to help clear and soothe scalps.

Curl power
The Only Curls range is formulated to help girls with curls enhance and protect their natural hair. The products are a 100% vegan and are now available for professionals to retail. RRP £16

Humidity control
Protect hair from frizz this summer with R+Co Moon Landing. The lightweight, aerosol spray controls frizz and absorbs instantly leaving behind a satin finish and flexible hold. RRP £29.50

Pop of colour
This summer Revlon Professional Style Masters Glory Waves and Molding Cream come in limited edition packaging designed by illustrator Bodil Jane. This duo kicks off the brand’s collaboration with artists from all over the world. From £11.80

10 minute colour
Six understated, cool shades have been added to the Schwarzopf Igora Color10 range. Designed to develop in just 10 minutes, the caring formula provides long-lasting colour and covers up to 100% of white hair.

Protect and perfect
With 53 per cent of women in the UK claiming not to have used hair protection in the last 12 months, hairdressers have a vital role to play in retailing heat protectors to clients. Enter Redken Extreme Play Safe, a leave-in treatment that shields strands from heat up to 230°.

Light as air
Enriched with avocado oil, which greatly reduces its alcohol content, Electric London °C-6 Cloudburst On-Set Evaporating Mousse is a styling product that is deeply moisturising but lightweight. RRP £20

Damage control
L’Oréal Professionnel Serie Expert Absolut Repair
rangetargets the hair fibre according to its own damage level and now contains gold quinoa and protein. The new Gold Mask is specially formulated for fine / medium hair. RRP £17.50

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