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The AW20 Trends to Recreate on Your Clients

by eleanor / last updated September 14, 2020

The AW20 Trends to Recreate on Your Clients

Let HJ guide you through the key trends to watch from London, Paris, New York and Milan and show you how to recreate the key AW20 runway looks on your everyday clients.

The AW20 Trends to Recreate on Your Clients

1. Wet and Wild

The AW20 Trends Wen Pan

Wen Pan AW20

Wet look hair is back and bigger than ever. At Proenza Schouler Redken global creative director Guido Palau kept it messy with obvious comb marks and a few tactical straggling hairs. While at Wen Pan, TONI&GUY international artistic director Cos Sakkas took the show’s inspiration of a flower market on a wet day. The veil at the front represented the rain, while the slicked back hair and comb marks reflected flower stalks.

AW20 Trends L'Oreal Pro

Charlotte Knowles AW20

Get the look

At Charlotte Knowles show L’Oréal Professionnel’s Shiori Takahashi took an edgier approach. “It’s a sleek and sophisticated look but there’s hidden spikes going on within the hair which represent the girl’s strength,” says Shiori.

1. Push the hair back using L’Oréal Professionnel Tecni.ART Pli to prep the hair if required.

2. Smooth Tecni.ART Fix Max throughout the hair so it’s slicked back and super controlled.

3. Separate small pieces and twist with Tecni.ART Fix Max to create defined ‘spikes’ randomly throughout the hair for a strong feminine touch.

4. Depending on the client’s hair texture, comb the ‘spikes’ straight or create separated strong twists.

2. Sleek Ponytails

Longchamp AW20

Longchamp AW20

This season is about the low-slung ponytail, as seen at Emilia Wickstead and Longchamp. While the look is relatively client-friendly to recreate at home, seeing these styles strut down the catwalk will inspire your clients to book in-salon treatments to achieve smooth and shiny model locks.

Emilia Wickstead AW20

Emilia Wickstead AW20

Get the look

Session stylist Benjamin Muller shows you how to recreate a sleek and slick ponytail.

1. Prepare the hair with Bumble and bumble Thickening Blow Dry Crème, Bumble and bumble Bb. Gel and Bb. thickening spray when the hair is wet to help produce a really straight blow-dry.

2. Using the Dyson Supersonic hair dryer professional edition with the styling concentrator attachment, blow-dry section by section to achieve a poker straight finish.

Bring the side parting down really low to form a strong angle from the corner of the eye and incorporate a slight wave. This is important when creating a bolder look.

3. For the back, create a really straight low textured ponytail. Using the Dyson Supersonic simultaneously will create a really smooth finish. Bind elastic three quarters of the way up to finish and set with hairspray.

3. Anti-Establishment

Gareth Wrighton AW20

Gareth Wrighton AW20

At Gareth Wrighton, Isaac Poleon used Fudge Professional to create a number of ‘anything goes’ looks that were individual to each model. “Each model had their own Hollywood live-action character style. We worked with a mix of the models’ own hair textures, hairpieces, braiding, coloured wigs and even randomly shaved looks,” explains Isaac.

4. Windswept Waves

Kenzo AW20

Kenzo AW20 

The ghd session team, led by Anthony Turner, tonged sections of hair to create a windswept effect at Kenzo. “We wanted to create a ‘perfectly imperfect’ look, that resembled hair that had been in strong winds or dishevelled from standing at the edge of a cliff,” points out Anthony.

5. Military Dandy

AW20 Richard Malone

AW20 Richard Malone

Richard Phillipart created military precision backstage at Richard Malone. He used the BaByliss PRO Italia BRAVA dryer with the diffuser attachment to sculpt the hair, which was laden with mousse, gel and hairspray.

6. Minimal Braids

Dion Lee AW20

Dion Lee AW20

At Dion Lee’s AW20 show, Wella Professionals global creative director of care and styling, Eugene Souleiman, felt it was important to create a look that felt strong yet natural. “We wanted to do a centre parting that would open up the face. Normally a centre parting closes the face, but with the element of hair being delicately braided away from the front hairline, it gives the look tension and the linear detail of the braid lifts the face,” explains Eugene.

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