Sweet squared partners with alter ego italy

Sweet Squared has announced its latest distribution partnership with premium professional haircare brand, Alter Ego Italy. For three decades, Alter Ego Italy has been providing the hairdressing industry with a diverse range of professional hair products, across the whole salon menu spectrum. The brand has earned itself a reputation for innovation and product excellence, supported by world-class training. Commented Emily Schofield, technical hair chief at Sweet Squared: “I am so proud that Sweet Squared has partnered with Alter Ego Italy so that they can continue to serve the professional hairdresser with their multi-award-winning customer care. Alter Ego offers a complete salon service with the latest technologies and innovations, inspiring hairdressers regularly with new tools, products and services.”