Which UK Salon Chain is Launching a New Colour Menu?
UK hair salon chain Regis has launched a new colour menu for guests – the first in a set of business changing initiatives due to be rolled out during 2019.
The Regis Choose Colour menu is now available in all salons and is being supported by a nation-wide marketing and brand campaign.
Focusing on self confidence as well as the end look, the campaign aims to encourage customers to Choose Confidence and Choose Expertise. This not only highlights Regis’ expertise in delivering customised hair colour solutions, but also places an equal focus on the emotional elements associated with hair styling. Regis understands that there is more to having a new hair style than the appearance – feeling great is also essential.
The Choose Colour campaign will be supported with activity across a variety of channels, including in salon material for all salons, social media activity including regionally targeted competitions, influencer marketing, email campaigns, data led PR and the roll out of new digital screens to select locations.
This wider support signifies the start of a new approach from Regis, as the brand gears up for an exciting year – which will also see the roll out of new MyTime POS, the digital screes and app development and launch.
Jackie Lang, managing director at Regis UK Ltd, said: “This year is pivotal for Regis and we are very excited about the huge developments we have in the offing. Whilst we are planning some exciting changes though, it’s important that we retain what makes Regis a favourite amongst guests – and that is our expertise. This campaign showcases why that is something that will never go out of fashion.”
The menu consists of a variety of signature techniques, including ombré, bleach blonde, highlights, full colour, tints and balayage colour options; all of which can be personalised to suit every guest.
A new collection of images has been captured to showcase the looks in the eye-catching menu and these will also be utilised in a trial of new digital windows – a first for Regis salons.
The Regis colour menu will be used by guests and stylists to support the consultation process and answer some of the commonly asked questions and misconceptions around certain core colour techniques.
Kieron Fowles, creative director at Regis, said: “The new ‘Choose Colour’ menu and supporting campaign is the next step in further shining a light on the incredible expertise held by our stylists in salon, including our dozens of Wella Master Colour Experts nationwide. Over the years, we have worked closely with Wella to train and develop our stylists and their techniques to offer truly personalised hair colours and styles for our customers.
“We have also developed a comprehensive education programme to support the launch. This allows our salon teams easy access to educational videos that support them whilst learning and developing the latest techniques; anytime, anywhere.
“Hair colour plays a vital role in building and maintaining self-confidence and truly reflects who we are as an individual,” added Kieron. “Central to our ethos at Regis is the understanding that our guests should not only leave loving their hair, but also loving themselves and feeling great! We think our new campaign showcases this very well through its messaging and beautiful aesthetic.”
For more information about the Regis colour menu please visit www.regissalons.co.uk