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Phorest Hosts Uplift 2021 To Inspire Hair Salon Owners

by eleanor / last updated February 17, 2021

Phorest uplift 2021

On Monday 8th February, Phorest hosted its virtual Uplift event, reaching over 600 salon owners in the UK and Ireland, providing business owners with a morning of inspirational and motivational education.

What happened at Phorest Uplift 2021?

Hosted by Phorest’s CEO Ronan Perceval and the Phorest Software team, the event offered attendees a number of streams with practical advice and tips on running a salon business, team motivation and online marketing to help them boost their business, both during and after lockdown.

It also covered advice on how Phorest’s software can help boost your business, including an exclusive insight into the feature reveal of the Staff Performance tool, focusing on resilience, motivation and team effort.

Phorest’s head of education, Niamh Greaney, spoke about how you can get your personalised report on your business’ Online Health Score with Phorest Software, and the actions you can take to generate more business. This included building your salon’s online and social presence to generate brand awareness.

The event also showcased the successes of salon owners during lockdown, in particular those how had benefited from vouchers schemes to generate income from clients during lockdown. In a shift to supporting local businesses, Phorest found that many clients did not redeem their vouchers and instead wanted to support their local salon. This chimes with Phorest’s research which found that 73% of consumers want to shop local to support small and medium sized businesses.

Among the panel speakers was Ashleigh Hodges, Director of artist collective Hair Dot Com, Davines ambassador and Chancellor of the British Fellowship of Hairdressing, who hosted a wellness session for salon owners looking to improve their work-life balance once salons re-open. The session also included a meditation session.

Star of SAS: Who Dares Wins Jason Fox was a special guest, speaking about how his time as a special forces soldier helped him develop resilience in stressful situations, and passed on advice on how salon owners can become more resilient in these difficult times.

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