Phab standard relaunches as phab service stars
Published
23rd Sep 2020
by laurahusband
The PHAB Standard has relaunched as the PHAB Service Stars to help clients find hairdressing experts who have been vetted by an advisory board.
Salon professionals can apply online for a PHAB Service Star by providing some key performance results and client testimonials with a manager’s support.
If a professional performs at a higher level than the industry average and pass the verification process, they will gain a PHAB Service Star, which is renewed annually.
The aim is to help clients find industry experts and give hair and beauty professionals a measurable benchmark to surpass the average and progress with their careers. The creditation also helps business owners recognise and reward its most talented and productive team members based on their performance and standards of care.
PHAB Service Stars founder Nergish Wadia- Austin said: “This industry of ours has exceptional service providers within it. I have always believed that if we, as an industry recognise and reward exceptional service providers and find some way to drive business to their doors, then only will we raise standards of service and performance within it. When business is plentiful, mediocrity doesn’t really damage a business in the short term. Post-COVID-19, mediocrity in quality of product or service will sink a business quickly. More and more, people choose to spend their hard-earned money selectively."
She added: "It is designed to highlight those professionals who go the extra mile, who ask the right questions, who listen to and solve their customer’s needs and thereby create long-term loyalty. We must reward that behaviour!”