HJ Interiors: Paul Edmonds Battersea Power Station
The new Paul Edmonds Battersea Power Station exudes vintage glamour at the heart of a growing community.
Name: Paul Edmonds London
Address: Circus Road West, Battersea Power Station
Owners: Paul Edmonds and Yashar Rasekh
Furniture: Takara Belmont
Battersea Power Station is fast becoming a cultural hotspot and Paul Edmonds has been part of the regeneration. “I believe Battersea Power Station is the future of retail and a major London hub for business, living and leisure,” affirms Paul Edmonds, who opened the Battersea Power Station branch almost a year ago.
The iconic former power station has informed the design of the new salon. “We wanted to create a space with a glamorous 1940s feel that echoed the power station itself while still feeling contemporary and welcoming,” explains Paul.
When guests walk in, they are greeted in an area that is a fusion between a library and a bar. They can browse the shelves, which are filled with hair products, as opposed to books, or they can relax at the Ruinart champagne bar before their appointment. “We removed the traditional reception experience and instead the client is greeted by a host with a drink – what’s not to like?” says Paul.
The salon was designed by Paul Edmonds himself and his business partner luxury designer Waldo Works (whose clients include Selfridges, Fortnum & Mason and Smythson). Industrial grey, orange and blue with touches of bronze are the dominant colours throughout the salon. On the wall a simplified grey panelling echoes the original Brompton Road Paul Edmonds salon and hidden cupboards create a slick, clutter-free environment.
On the floor wide oak boards with brass insets were used between areas to keep a soft sound quality. The salon is subtly broken down into separate sections – a VIP/barbering area, backwash space, colour area and a styling section with a nail bar in the middle.
Another key feature is the colour bar, which is a dedicated space where clients can watch their colour being made by the Paul Edmonds team of experts. The backwash area features completely reclining chairs, which the salon team describe as beds made out of sublime leather.
The windows are designed to represent the windows within the power station opposite and flood the salon with light. They are opened in the summer to expand the space and bring the outside in, which creates an open environment.
Paul Edmonds says: “We encourage our clients and the local community to visit the salon to work and socialise. The salon is not just a hair and beauty destination.” The Paul Edmonds, Battersea Power Station salon is clearly a vital and exciting part of the Battersea Power Station development.
Paul’s top tips
1. Be the brand. Keep your corporate colours and style in mind when choosing the décor for your salon.
2. Allow for a 10-15% over-spend. Remember the furniture can take up a large portion of your budget and delivery times can over-run.
3. Do things differently. Why have a beige bathroom when you can have a mirrored rose gold one?
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