NHBF Announces Top 100 Influencers List 2021
The NHBF has revealed the Top 20 of the Hair & Beauty Industry – Top 100 Influencers List.
The National Hair & Beauty Federation hosted the Top 100 Influencers List awards ceremony at Electric Space, London, on Sunday 14 November, which was also live streamed from the venue.
Hosted by Sonia Haria, beauty director at The Telegraph Group, the top 20 of the list found out the exact number at which they rank during the evening’s proceedings.
The 100-21 Top Influencers were announced on the NHBF’s social channels last week with the list providing an opportunity to recognise those in the industry that use social media to influence, educate and innovate the sector.
NHBF Top 100 Influencers List 2021
- Caroline Hirons
- Cher Webb
- Harriet Westmoreland
- Errol Douglas
- Jamie Stevens
- Casey Coleman
- Jaymz Masters
- Abigail James
- Chloe Swift
- Charlotte Mensah
- Eugene Soulieman
- Lan Nguyen-Grealis
- Harriet Stokes
- Daniel Granger
- Jonathon Andrew
- James Earnshaw
- Vernon Francois
- Patrick Cameron
- Lisa Farrall
- Sam Burnett
From July this year, the NHBF invited nominations for the List, including professionals currently working in the hairdressing, barbering, beauty, wellbeing or aesthetics industries. From an initial list of 250, an independent expert company then analysed these nominations based on the following data metrics to reach the Top 100.
- Followers: the number of people following the nominees
- Engagement: the number of mentions, shares, links and impressions of the nominees’ posts
- Reach: how many people have seen the nominees’ posts
NHBF chief executive Richard Lambert said, “It was no surprise that Caroline Hirons came straight in at number one. She’s revered by her peers and the public for her straightforwardness and expert knowledge.”
He added: “The Top 100 Influencers List isn’t about numbers and reach but influence and engagement. Ours is one of the UK’s most social media aware industries and we wanted to pay homage to those who use their channels to share their knowledge and opinions, and those who promote our industry in such a positive way.”