L’Oréal Professional Products Division’s Salon Emotion In Session is back for 2021!

by charlottegw / last updated October 5, 2021

L'Oréal Professional Salon Emotion 2021

The dedicated virtual event platform is packed with on demand content, quizzes & polls, attendee networking opportunities and a chance for you to speak 1-2-1 with experts. The complimentary event is open to all hair professionals across the UK & Ireland, making this a learning opportunity not to be missed! (Book Your Free Course now)


What to expect

Salon Emotion In Session is designed to enhance and elevate the touch points of the 7-step consumer journey, sign up for the latest consumer insights & a deep dive into the 4 pillars of transformation:

Emotional: Emotional Transformation encompasses positive team culture & empathy to help to build meaningful connections with customers & deliver exceptional service.

Digital: Digital Transformation emphasizes the power of using digital & social platforms to connect with a wider reach of consumers & build advocacy.

Physical: Physical Transformation is all about the look and feel of your salon & creating a truly memorable experience through physical touches.

Sustainable: Sustainable Transformation is about embarking hairstylists on their journey towards a greener future & leveraging their reach and powerful voice to influence their clients’ sustainable lifestyle choice.

Each session will provide you with market insights, expert advice, industry best practices and tools to support your salon transformation. The virtual event is taking place on the following four dates & will be available on demand:

Monday 18 October, 9:30 – 13:00

Emotional Transformation – building meaningful and long-lasting relationships with clients and team

Guest speakers:
Dr. Alex George – Government mental health ambassador
Anna Mosley – Licensed thrive programme coach
Gavin Hoare – Salon manager, Richard Ward Hair & Metrospa
Tom Chapman – Founder & CEO of Lions Barber Collective & Keune global brand director

Monday 25 October, 9:30-13:00

Digital Transformation – creating a seamless digitally enhanced consumer experience

Guest speakers:
Charlotte Rowley – Fusion Hair & Beauty
Sammy King – Creative Agency Partner at Facebook Inc

Monday 1 November 9:30-13:00

Physical Transformation – showcasing professional expertise in a new lifestyle destination

Guest speakers to be announced.


Monday 8 November 9:30-13:00

Sustainable Transformation – building a greener future together

Guest speakers to be announced.


How to book

You can book your place at Salon Emotion in Session Virtual Event HERE

This is a sponsored post in collaboration with L’Oreal Professionnel Paris. 

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