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Great Lengths Launch The Little Princess Trust Initiative Globally

by lydiah / last updated September 19, 2019

Little Princess Trust Initiative

Great Lengths have been working closely with The Little Princess Trust for four years with their efforts often fronted and supported by James Henderson, Great Lengths certified stylist and salon owner of M Hair, Nottingham. His alignment with the charity has now led to him being names as global ambassador for the initiative as the brand launch the collaboration with the charity around the world.

Great Lengths can now be donated anywhere to The Little Princess Trust who provide free of charge, real hair wigs to young people who have experienced hair loss through cancer treatment, alopecia or similar conditions.

Little Princess Trust Initiative

The quantity of hair donations received so far from Great Lengths UK has enabled the charity to start increasing their production of longer hair wigs and will now be creating wigs purely from Great Lengths hair donations rather than a mix with consumer hair.

James Henderson comments on his new role as Great Lengths global ambassador for The Little Princess Trust. “ I am very excited about my new role and the journey ahead. Since starting my collaboration with Great Lengths and The Little Princess Trust in 2015 it has always been my ambition to grow this partnership on a global scale.

Great Lengths Universal are now opening this initiative up to over 60 countries that they currently trade in. I will be working closely with the salons and the trust to ensure the expansion is a success.”

Joscelin McCourt, managing director for Great Lengths UK & Ireland comments on the collaboration. “We are really proud to have inspired Great Lengths Universal to take up this initiative and roll it out globally to their network. For us, it has been working well for the last four years and the amount of people wanting to donate just keeps on increasing.

Alongside James we are working to encourage the global territories to join us in this partnership, reduce waste in salon and give back to a good and inspiring cause.”

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