The Mindful Hairdresser
Clients

Jordanna Cobella Launches Book For Mindful Hairdressing

by eleanor / last updated April 9, 2021

Creative director and owner of Cobella Salon, Jordanna Cobella, is launching her book, The Mindful Hairdresser, written to empower hairdressers, stylists and salon owners to optimise the synergy between human connection and technical ability.

What is The Mindful Hairdresser About?

Within the book, Jordanna delves in to the unwritten responsibility that hairdressers have as confidants and unofficial therapists to their clients in the chair. However, this can often lead to those in the industry feeling out of depth or overwhelmed. The book was written to help hairdressers tackle this area of the profession.

“As creatives, we are constantly investing in various ways to improve our technical skills, but are we ignoring the part of the profession that comprises a huge part of the service,” says Jordanna. The emotional intelligence and psychology involved in the everyday life of serving the public is often overlooked and taken for granted.”

The idea was originally born from a course of the same name that she wrote. “After writing the course, it occurred to me that a takeaway document was necessary for the course attendees to have at the end and to refer back to. While I was writing this, it became clear to me there was so much to cover on this topic, so the take home document grew into a book project,” she says.

“The national qualification for hairdressing covers technical ability, practical skills, and theory on the science of hair. None of the modules on the curriculum, however, cover the equally essential part of the profession; connecting with your client. This soft skill is what constitutes 50% of the service. A client may forget how you made them look, but they will never forget how you make them feel,” she adds.

“Serving the public in any capacity, especially in fashion and style, requires emotional intelligence, a good understanding of psychology, and non-verbal communication. The intimacy of changing the way someone looks, building rapport, and psychologically reading your clients is an unspoken skill we are expected to pick up along the way.”

How Can I Order The Mindful Hairdresser?

For the book to be published, Jordanna needs to have enough pre-order sales via a literacy crowd-funding agency to get picked up by a publisher and get the book printed. This 30 day campaign for pre-order sales ends on 12 April, and you can pre-order the book here.

 

Get more hairdressing news, advice and exclusive competitions delivered straight to your inbox

SIGN UP

LATEST

Load more