How davines is leading the way in sustainability

The Davines Group has released its fifth sustainability report, which highlights the ways in which it is supporting its salon partners to become more environmentally and socially sustainable. The company has achieved recertification from B Corporation. This certification highlights a company’s dedication to the balance purpose and profit, considering the impact of its decisions on its workers, customers, suppliers, community and the environment. The group scored of 117.4 out of a possible 200 in 2020, up from 99.3 in 2016, and many of Davines’ environmental efforts have been in collaboration with its salon partners. One of its several global campaigns was with the National Forest in the UK. Due to the low forest cover in the UK, which is the lowest in Europe, in 2019 the UK Davines branch chose  set up a fundraiser at its hair salons in order to inform and raise awareness through the sale of a limited-edition scented candle. From the fundraiser, 200 trees were planted in January 2020 in Moira, in the heart of the National Forest, with 40 volunteers participating including staff from 15 salons, 3 distributor staffs and 12 colleagues from the English Davines branch. Additionally, 55.8% of Davines products are composed of recycled and biobased plastic and 0% of waste was sent to landfill, helping hairdressers to minimise plastic in the salon. Showing its responsibility for sustainability, the group is also aiming to have zero emissions by 2030. “I am convinced that a major commitment to the transition to the green economy or, even better, to a regenerative economy, is not necessarily the solution to all our problems, but is the best possible strategy for our species today if we want to maintain, and possibly improve, our future quality of life,” said Davide Bollati, chairman of the Davines Group. Through Davines, salon owners can also complete a self-assessment of their current business to find out their sustainability level. You can take the complimentary questionnaire and find out your score, and even achieve Sustainable Salon certification if your salon meets the requirements. Further contributing to its social responsibility efforts, the Davines group also produced hand sanitising gel and distributed among its community during the coronavirus pandemic.