Hot Topic: What Hairdressers Think Of The ‘Heatless’ Styling Trend

by charlottegw / last updated April 8, 2021


Lockdown has seen some clients turn to a host of bizarre heatless styling aids ranging from tights to dressing gown belts. It seems clients will put any household item in their hair, especially if a TikTok influencer tells them to try it! HJ asks the professionals for their thoughts on the trend – and what they would recommend instead.

But in case you haven’t seen the heatless hair hack, here’s make-up artist Chloe Bond demonstrating how to create curls using a dressing gown belt!

Why do you think the ‘heatless styling’ trend gained momentum over the past year?  

Adam Reed, ghd ambassador: “I believe heatless styling has only come into play temporarily as consumers embrace their natural texture during lockdown. Thanks to a more leisurely lifestyle and the fact they were working from home, people wanted to let their hair dry naturally.”

Lisa Farrall, CLOUD NINE creative ambassador: “The pandemic meant clients had more time to play around at home with weird and wonderful trends, especially those we see on TikTok that look like they take 20 seconds!”

Neil Moodie for L’Oréal Professionnel: “I believe it’s part of the movement towards customers being focused on healthy hair. Plus, with the various lockdowns we have been through and the fact people have nowhere to go, they aren’t styling their hair as much.”

Syd Hayes for BaByliss PRO: “Sure heatless styling can be great but I also people will remember why hair tools are so important – for example, diffusers can help with drying incredible waves and bend into hair.”


Are clients savvier when it comes to protecting and caring for their hair with hot tools?  

Lisa: “Knowledge is power, at one time no one would ask me what heat I’m using on my tools or what heat protector I’m using. Now clients and guests want to know exactly what’s going on when I’m styling their hair.”

Neil: “I believe HDTV and certain social media images have created a new expectation for how ‘natural, and healthy’ hair should look. I do believe it’s crucial for a hairstylist to let their clients know what the reality of ‘natural and healthy’ hair actually looks like.”

Syd: “For sure, clients are constantly looking for products that are less damaging and help protect hair so they can get the ultimate hair combination of shiny, silky and strong.”


What heatless styling trends do you remember from years gone by?

Adam: “Dare I go back that far? Ragrolls, sponge curlers – so many frightening things that I never quite understood.”

Lisa: “The rag set stands out for me. I have to admit it still makes me smile and I can see this trend on the catwalk with metallic rags – mark my words!”  

Neil: “I remember Allan Soh inventing the chopstick perm trend and everyone started setting hair in chopsticks. My personal favourite is using sugar water to set huge mohawks.”


What professional hot tools would you recommend to clients who want to protect their hair?

Adam: “For me it would have to be the ghd Hair Max Straightener – the extra wide plates mean twice as much coverage in half the time.”

Lisa: “CLOUD NINE irons all have adjustable heat settings and mineral infused plates, so you can ensure you are protecting hair whilst maintaining moisture and shine.”

Neil: “I love L’Oréal Professionnel Steampod which uses steam to style and helps to protect the integrity of the hair.”

Syd: “The BaByliss 9000 Cordless range because it performs using lower heats and it’s been designed to help eliminate heat damage.”

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