Here’s what happened at the first virtual alternative hair show

In its 38^th year, the first virtual Alternative Hair Show aired across social media on Sunday 11 October, showcasing creativity from some of the biggest names in the hairdressing industry. The international artistic teams created presentations in their own countries with their personal interpretation of this year’s theme, ‘Imagine’. From fields and studios, to salons and historical buildings including the Duomo in Florence, the backdrops themselves were inspiring and the work showed an incredible attention to detail and the vision to create something amazing within the close confines of today’s world. “From the moment we decided to adapt the show digitally we have been overwhelmed by the ready and warming response from sponsors, teams, the world-wide following of hairdressers and friends that brings you to this exciting new event,” said Tony and Maggie Rizzo, founders of Alternative Hair. “If nothing, the Show has always been ready to adapt to new circumstances – it is this that has kept us so vibrant, in touch with and setting new trends in the wonderful world of hairdressing. This evening is no exception as we strive once more to bring you the very best our profession can offer.”

The 2020 International Artistic Teams

This year’s teams included: Sanrizz Anne Veck Beauty Underground Carlo Bay Dmitry Vinokurov Gogen Ken Zhou Klaus Peter Ochs Kohsuke Visual Network Mikel Luzea Robert Cromeans Saco Sebastian Artistic Team Stevo Pavlovic TIGI Creative Team

The International Visionary Awards 

The International Visionary Award finals have become an increasingly important part of the event and this year the finalists each created their look and filmed their model as part of their entry. Judged by an international panel of top hairdressers, the winners were announced live over Zoom. This year’s winners included: Cut & Colour – Xavier Arcarons, Spain Men’s – Carles Sanchez Congost, Spain Avantgarde – Eugene Low Wai Ket, Malaysia

Charity fundraising

While Alternative Hair is about creativity, inspiration and entertainment it has also been fundraising for Fighting Leukaemia, Blood Cancer UK and World Child Cancer. The audience was reminded throughout the virtual show that even the smallest donation can change lives, with films and appeals emphasising the ultimate goal of Alternative Hair – to find a cure for blood cancer.