Have You Seen Vicky Pattinson’s Platinum Hair Transformation
Vicky Pattinson has revealed her bold new platinum hair during Fudge Professional’s ‘In the Chair’ miniseries. And the brand has found that clients are more likely to switch up their hair colour than they were before lockdown. Great news for the colour industry!
Hosted by Fudge Professional Global Brand Ambassador, Jonathan Andrew this is the third episode of its social media miniseries. Fudge Professional created the series that explores the open, honest, and secret-spilling relationship between a hairdresser and their client and gives viewers a backstage pass to what happens when your favourite celebrities get in that hairdresser’s chair.
With salons now open and lockdown hopefully a distant memory, Fudge Professional welcomed television fave Vicky Pattison to the hot seat for a stunning blonde transformation and chats about the hair journey she’s been on.
Renowned for her brunette locks, Vicky had been toying with blonde wigs during lockdown and decided to embrace her inner blonde bombshell when lockdown ended.
Jonathan Andrew says: “We’d seen how great Vicky looked in her blonde wigs and chatted to her colourist, Harold Casey, about maybe doing it for real. Harold’s been part of the Fudge Family for a while and introduced Vicky to the range, so it was a natural collaboration for us all.” It’s well-known that women often transform their hair colour after a breakup or similar trauma – this hair transformation was Vicky’s “breaking up with lockdown” life moment! For Vicky, who has had a publicly turbulent love life, she shares in the film that this is now the happiest she’s been in years and so was the first time she has felt confident enough to take brave steps towards going blonde!
It seems that Vicky is not alone in her desire to ‘breakup with lockdown’; in April 2021, Fudge Professional delved into the minds of 2000 women across the nation to get the feels on their hair woes during lockdown and if women are as emotionally tied to their locks as we may have thought. Following lockdown and compared to pre-pandemic, just like Vicky, over a quarter of the respondents admitted that they are more likely to have a hair or colour transformation. We especially loved that 19% attributed a hair change, specifically to a celebration of the end of lockdown – just as Vicky has!
During her In the Chair consultation, Vicky also shares she’d always been wary of how her partner, friends, family, and followers would react if she went blonde – she even did a poll of her 4.7m Instagram followers to ask if she should take the plunge, and 50% of them said no!
In true Vicky style, she Fudge’d the Rules and did it anyway; and she now says she’s “never felt sexier”, “fancies herself a bit” and even “I recognise myself more as blonde!” The Fudge Professional national survey found that Vicky is not alone; almost 1 in 3 UK women would be put off from transforming their hair colour as they’re worried it wouldn’t suit them. It doesn’t seem like the A listers are worried about switching up their hair looks, judging by this year’s Oscars red carpet.