Meet the ghd Take Control Now Collection – Raising Money for Breast Cancer Charities
Did you know that ghd has raised over $20 million (£14.5 million) in total for breast cancer charities globally? And they are continuing that support by launching their 17th annual limited-edition pink Take Control Now collection and campaign in support of breast cancer charities. It’s set to be a winner with stylists and clients alike, thanks to the bold campaign messaging and the coveted design.
Continuing 2020’s successful Take Control Now campaign, the 2021 collection features the statement – TAKE CONTROL NOW. You’ll see this messaging on all the limited-edition styling tools and it’s the perfect reminder to both clients and stylists to self-check for signs of breast cancer every month.
Speaking of which, ghd has partnered with eight incredible muses for the campaign, to communicate a powerful and emotional message around the importance of self-checking for both yourself and your loved ones. The brand invited four young women who have never self-checked to read the intimate and moving stories of people who have been affected by breast cancer, in the hope that hearing these stories would encourage them to start self-checking on a regular basis.
The Take Control collection
The collection includes the award-winning ghd platinum+™ styler, ghd gold® styler and ghd helios™ professional hairdryer in a beautiful rose pink tone with metallic pink accents and featuring the central campaign message, TAKE CONTROL NOW. £10 from every pink limited-edition purchase will go to Breast Cancer Now in the UK.
Meet the collection…
ghd platinum+ pink limited edition RRP £189
The ultimate SMART styler, the ghd platinum+ features ground-breaking Ultra-zone technology that responds to hair and the way that you style it. The ghd platinum+ styles at an optimum styling temperature of 185°C to give clients 70% stronger hair*, 2x more colour protection* and 20% more shine++.
ghd helios pink limited edition RRP £159
The ghd helios™ hairdryer provides ultra-powerful drying and ultimate styling results with 30% more hair shine+, thanks to its unique Aeroprecis™ technology and bespoke contoured nozzle. Hair is left sleek, smooth and shiny++ in next to no time.
ghd gold styler pink limited edition RRP £149
The ghd gold® styler features Dual-zone technology for premium performance – it delivers salon quality results and a smooth finish from root to tip.
This is a sponsored post in collaboration with ghd.
*reduced breakage and 2x less colour fade vs a styler working at 230oC
++proven to deliver more shine vs naturally dried hair.
+vs naturally dried hair