Helping clients get that platinum blonde look

Celebrities from Kim Kardashian to Gigi Hadid, and leading influencers such as Emma Chamberlain have all taken the plunge and gone platinum blonde this Summer. That can only mean one thing - bleach, bleach and more bleach is on the agenda for 2022. However, gone are the days where clients worry that a full scalp bleach means completely ruining their hair health. Top colourists are using stand alone treatments to ready the hair for bleaching, so that by keeping the hair even healthier it’s in optimum condition when they’re ready to add bleach. Of course we know that achieving that bright, white, platinum blonde in-salon is only half the battle and maintaining the tone clients love at home is what some stylists would argue as ‘the hard bit’. [caption id="attachment_88635" align="alignnone" width="700"] Kim Kardashian[/caption] Innoluxe’s Global Ambassador, Sophia Hilton, recently took the plunge and went platinum from yellow using the INNOluxe PLATINUM Range. She says: “I literally didn’t even tone my hair when I went blonde. And as someone who spent seven years being yellow, that was really impressive.” Stylists and clients alike will struggle to keep those yellow and brassy tones at bay. To battle yellow tones you need purple, and to banish orange tones, you’ll need something blue. Unfortunately many purple and blue hair care ranges are extremely drying, Sophia says: “I was so sick of recommending purple shampoo to my clients and knowing that it wouldn’t take care of their hair. This is the first time that I’ve been confident that I can keep my clients’ hair in good condition while also keeping the tone.” So there you have it. If clients are thinking about going platinum blonde this summer, invest in the run up with a stand alone treatment so your clients can enjoy nourished, healthy, hydrated hair!