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Get Creative with New Goldwell Elumen Play Metallics

by akesha / last updated March 23, 2020

Goldwell elumen play

Goldwell Elumen Play is a semi-permanent colour range that gives colourists the chance to experiment with trend shades. The range now has four new metallic shades to give a shimmer all over or to add some glow to your colour creations:

• Glistening Metallic Berry
• Glimmering Metallic Purple
• Shimmering Metallic Petrol
• Shiny Metallic Silver

The range has made it easier to incorporate metallics into your colour palette- you can play with shimmer all over or be selective in your placement by adding in slices for touches of metallic sparkle.

Goldwell Digital Teal

Utilise the power of Play to create Goldwell’s colour of the year Digital Teal. “Digital teal is exciting because it’s a fresh and modern twist on a classic blue and it is a key shade in our 2020 hair colour trend palette,” says John Moroney, Goldwell’s global creative director. He adds: “It’s a forward-thinking and optimistic mood for the beginning of a new decade. With the transformation of any colour into couture by harnessing the power of Elumenation, it is possible to create runway-ready tones that are designed to go digital.”

If you are looking to switch up your colour house, figuring out who will serve you best can be tricky. “We had three key requirements when we started looking for a new colour house,” says Luke and Clare Halford at Addicted to Colour. “Firstly, we wanted an excellent product particularly the colour, we wanted an excellent company culture that matched our own and we wanted a competitive contract agreement. KAO met all of these and more. We found the change to be smooth and inspiring, giving us products that have exceeded our expectations and have helped to improve our colour services. Having a new product portfolio enabled us to relook at our service offering. We have also changed our name after 16 years to focus on being creative colour specialists and to focus more on our perfect client.”

This post is sponsored by Goldwell

*open to UK professional hair colourists only.

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