The european hair styling market is set to rise by 2020

The European hair styling market is expected to grow by almost 5% by 2020 according to a new market study by Future Market Insights. The European hair styling market has over 20% of the total market value with the UK, Germany, Italy, Spain, France and the Nordic countries set for growth over the next year. The availability of skincare and haircare products and the purchasing power of consumers is expected to supplement the expansion of hair styling products across developing economies as well. A senior research analyst explained: “The rapidly increasing number of salons and spas and the growing consumer inclination towards adopting recent hair styling trends will be the most prominent factors boosting popularity and sales of hair styling products across developing regions.” The research has found hair styling accounts for a considerable share of more than 13% within the haircare landscape and with the growing trend for chemical procedures and hair styling treatments the hair bond market is expected to rise in the coming years as well. The report explains consumers enjoy experimenting with trending hairstyles and colours and this is the reason why there is increasing demand for hair styling products around the world. Hair colouring, straightening and perming are popular among the millennial population, while hair colouring and styling treatments among the retired population are expected to widen the scope of hair styling products in the near future.