Don’t Miss the Digital Hair Festival, JOINATION, From JOICO

by kieran / last updated January 19, 2022


JOICO has announced JOINATION, a digital hair festival open to everyone which will bring education, inspiration, news, trends, live demonstrations and more, where attendees can pick up tips and tricks for hair, business and social channels.

Held on January 31 from 09:30am GMT, the JOINATION platform will allow attendees to walk around a virtual building, chat with other attendees and create their own, personalised avatar. 

The platform also offers the freedom to tune into different speakers during the day or interact with guest artists and team members on a more personal level at the Table Talk sessions, which will allow those present to enjoy an informal and interactive . Attendees can also join many of the JOICO Educators who will be live from the studio at the JOICO Experience Center.

Guest artists who will be in attendance include Paul Watts, Bruno-Marc Giamettei, Marcus Giamettei, James Atkinson, Ijan Davies Emrus, David Murray, Dan Spiller and Gill Berry, who will be showcasing JOICO’s products and techniques, including the new JOICO LumiShine LUMI10 Color, which covers greys in under ten minutes.

JOICO Style & Finish will apparently take centre stage in the afternoon, with experts demonstrating how to recreate a variety of salon-friendly looks which range from Hollywood waves to texture styles. Additionally, the Marc Antoni Artistic Team will showcase their award-winning collection during one of the afternoon sessions.

Check out the full schedule with times below:

Time (CET) Event

09:30 Opening

09:45 The Power of 10! LUMI10: 100% grey coverage and two levels of lift in 10 minutes!

10:30 Table Talks – Meet, greet and connect with JOICO artists

10:45 Let’s Get Social with Sagahaus

11:45 Table Talks – Meet, greet and connect with JOICO artists

11:45 Break

12:30 JOICO News

13:15 Table Talks – Meet, greet and connect with JOICO artists

13:30 Spotlight on JOICO Style & Finish: From Hollywood glam to beachy waves

14:15 Marc Antoni Art Team Collection

15:00 End


Due to limited spaces, JOICO recommends registering before January 31, which you can do by clicking here.

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