Denman partners with plastic bank to help reduce ocean plastic

Denman Brush Professional has partnered with Plastic Bank to help stop ocean plastic while improving collectors’ lives in vulnerable coastal communities. The partnership is part of Denman International’s mission to make a positive environmental, social and economic impact. Did you see that their international business manager has trained as a first responder? Plastic Bank empowers the regenerative society and is working to put a stop to ocean plastic by gathering a billion people across the globe to monetise waste while improving lives. The company builds ethical recycling ecosystems in coastal communities and reprocesses the materials for reintroduction into the global supply chain as Social Plastic feedstock. Collectors receive bonuses for the materials they collect which helps provide basic family necessities such as groceries, cooking fuel, school tuition, and health insurance. Plastic Bank’s Alchemy blockchain platform secures the entire transaction and provides real-time data visualisation – allowing for transparency, traceability, and rapid scalability. Plastic Bank is creating a structure that will revolutionise recycling ecosystems to create sustainable, inclusive and circular economies. Now when you choose a Denman tool, you actively contribute to the prevention of over 45 metric tonnes of plastic from entering the ocean through their partnership with Plastic Bank – that’s the equivalent of over 2.2 million single-use plastic bottles! To build on their mission of positive environmental impact, the Original Denman D3 Styler is now completely recyclable and at the end of its life, can be popped into the domestic recycling bin. Or to extend the life of the brush, the pin pad can be purchased separately. John Rainey, chairman of Denman International says: “Plastic Bank is the most incredible initiative and we feel so privileged to partner with them. Enabling communities to improve their circumstances while giving industry an opportunity to reduce their environmental impact is transformative.” To find out more go to Plasticbank.com or Denman International CSR.