Crazy Color Launches ‘Unapologetically Me’ Campaign To Support LGBTQIA+ Charity
Crazy Color has launched its ‘Unapologetically Me’ campaign and Rainbow Kit to support LGBTQIA+ charities.
What is the Crazy Color ‘Unapologetically Me’ campaign?
The campaign was shot and produced by a team of LGBTQIA+ models and crew and features several looks created with its new Rainbow Kit. Launching on 11 October, proceeds of Crazy Color’s Rainbow Kit will support the LGBT Foundation. Their helpline has been running for 45 years, and their online platform reaches 600,000 people every year, with work rooted in four key areas; achieving equality, promoting safety, encouraging wellbeing and their people and their community.
“We’re absolutely delighted to be working with Crazy Color this year, with their fabulous range of vegan and cruelty-free haircare products,” said Debra Nixon, deputy director of self-generated income at the LGBT Foundation.
She added: “With Crazy Color kicking off the partnership with an incredible donation, we at LGBT Foundation are very much looking forward to working with a brand where inclusivity and diversity is embedded at all levels. We’re exceptionally grateful to the team at Crazy Color for their support, and we’re excited to work together as we help build a fair and equal society for all LGBT people.”
The kit includes six top selling shades; Fire, Orange, Canary Yellow, Toxic UV, Capri Blue and Pinkissimo, all for the price of four shades.
Speaking of the shoot, Amber Letham from the Crazy Color Squad said: “I loved seeing everything come together, from the hair transformations to the full outfits, it was so exciting to see the full process from start to finish!
“The Rainbow Kit has some of the top shades, it’s a great ‘try me’ if you’re looking to dip your toe into Crazy Color, or even to spark some fresh creativity if you’ve been using it for years! The tie to the LGBT Foundation and the community in general makes me love it even more,” Amber added.