Chop-Chop London Celebrates First Anniversary and Launches New Campaign
Dynamic London-based concept salon group Chop-Chop celebrated it’s first anniversary last week with a party and the reveal of the salon’s brand new campaign.
Over the last twelve months Chop-Chop has delivered over 14,000 cuts and styles. The salon’s ethos is that great cuts and styling should be accessible to everyone – not determined by gender or ethnicity – the salon concept was designed to shake-up the industry with all styles costing just £20 for 20 minutes.
The first salon launched at Old Street station, followed by a second salon in Westfield London, and a pop-up at the Eurostar Departures Lounge in St. Pancras station, London. But it didn’t just stop in the capital city, or even the UK, as the brand travelled internationally to Rome and Paris with ABB Formula E.
Chop-Chop co-founder and CEO Kaye Sotomi exclusively told HJ: “Our first year in business has been quite simply incredible; with over 14,000 customers served, 2 sites and one pop up in partnership Eurostar, international events with ABB Formula E, Fashion week On Trend event with Westfield London and Hearst magazine, a solidarity event with Elle providing hair cuts to over 20 homeless. We are very thankful to everyone who has made it possible for us to be where we are today and our mission to make great hair care services accessible to all continues”
Chop-Chop this month also launches its brand-new campaign #reflectyourself. Inspired by the diversity of their customers and a passion to express personality, individuality and identity.
With the campaign the brand is encouraging consumers to take a look in the mirror and #reflectyourself. Kick-starting the year by sharing an image with a positive message and the genuine belief that who they are is enough. Supporting this within the salons they have created a fresh #reflectyourself lookbook that features friends and clients and its new styles for inclusive and creative styling in 2019.