How Do You Create A Killer Men’s Hairdressing Collection?
From the planning stages to achieving the final shot, Ross Charles reveals the work that goes into creating a men’s hairdressing collection. Find out how he casts models, why he shoots over a long period of time and how to know when you’ve got the perfect shot.
“In terms of finding inspiration for my shoots I always keep an open mind and try to think creatively no matter what I’m doing. I often take my inspiration from previous decades and eras. For example, my 2018 RECOIL collection [pictured as the lead image] was heavily inspired by the 1970s.”
“I’ve recently set up a web page specifically to cast models. My goal is to create a bank of models that I have an excellent working relationship with. When casting it is important to consider not only the models’ hair but also their face because it can be a challenge to create a strong image with a model whose face doesn’t sit in line with the look you want to portray.”
Choosing the team
“I am a trained photographer so on some of my shoots I do the hair and styling, but I also shoot the images. This provides me with complete creative control and it’s great knowing that every element has been created by me. My father is a photographer so he has shot some of my collections in the past. In terms of make-up artists, I think it’s important to view an extensive portfolio before agreeing to collaborate – make-up is crucial to creating a strong image.”
The shoot itself
“Don’t be afraid to play around with lots of different looks. As I have the luxury of shooting the images myself, I tend to shoot over a number of days over a month or two. Some days I create two or three strong looks and other days I may struggle to create one that I am 100% happy with so this way of working suits me perfectly.”
The final image
“Realising you have a great final image is a feeling that is hard to describe. If you are only 99% happy with it and have a feeling inside that something could be improved, you should always trust your gut.”
Ross shares three tips to help you create an amazing collection:
- Don’t think a shoot demands a big budget. I’m resourceful so I often style shoots myself. I’m always spotting amazing pieces and I keep them for future collections.
- Always play music on a shoot. It creates an electric atmosphere that boosts the creativity of your whole team.
- Allow yourself time. I give myself room for trial and error because it’s unlikely that the first look you create will be ‘the’ final one but you have to start somewhere.