Andis Company Announce New Look as Rebrand Focuses On Empowering Creators
Iconic barbering brand Andis Company has unveiled a new look and rebrand which focuses on championing creativity and artistry.
The industry-leading barbering and styling company have reimagined their end-to-end brand experience and are now recognised as a lifestyle brand that empowers creativity from within.
Front and centre of Andis’ new look are their empowered creators, as they take pride in developing tools and resources that help everyone create in their unique way.
In advance of the launch, Andis embarked on a social media blackout and you can see the emergence of the new brand on their key social platforms – namely across their global and UK Instagram channels and their Facebook page.
Matt Andis, Co-CEO, said: “Andis has always been a passionate advocate for the creatives and visionaries in the world, as well as those solving practical challenges with our tools at home. Now, with our elevated brand experience and striking new look, we are focusing on what matters most to our company – our community of creators.”
The fourth generation, family-led business was founded in 1922 and offers clippers, trimmers and styling accessories used by both professionals and consumers around the globe.
“The stories of customers using our tools to express their creativity has always been our motivation to innovate, and we are excited to showcase their inspiration and passion with our new look. What matters most is the artistic journey our users embark upon with their Andis tools – creating in the manner they prefer – an idea central to our new tagline, “Create Your Way,” said Angie Vlasaty Peterson, Andis Company’s director of branding.
The Andis Company rebranding celebration launched Monday 2 August and will continue into 2022 with partnerships, events and social media contests. They have launched their brand new website, in which customers can purchase tools with greater ease and be inspired by dozens of creators featured for their artistic expression.
To stay up to date on the latest Andis Company rebranding news, visit andis.com and follow Andis Company on social media accounts.