74% of clients say they will return to their usual hair salon, according to report
Published
14th Apr 2021
by
eleanor
As hair salons across the UK reopen their doors to eager clients, data from booking platform Treatwell has revealed that almost two thirds (74%) of clients will return to their usual hair salon.
The survey of 500 hair and beauty clients found that the remainder would search for a new salon or mobile therapist through reading online customer reviews and recommendations (32%), through an online search (30%), through friends and family recommendations (29%), social media (22%) or a hair and beauty platform (21%).
How are clients booking their return to the hair salon?
Client communications have remained consistent, with booking through the phone remaining the most popular way to book appointments, with text messaging coming in second as a popular method for clients who have been contacted by their usual salon.
What are clients most concerned about their return to hair salons?
Once inside the salon for their appointment, the most important factors clients look for when they are visiting include salon staff wearing PPE (61%), staff to clean treatment areas in front on clients upon arrival (53%) and for the salon to have a limited amount of clients at any one time (52%) to comply with social distancing.
How have client attitudes changed over lockdown?
Another study of 500 hair and beauty consumers, also conducted Treatwell, shows the impact of lockdown on clients’ mental health. The lockdown period has negatively affected London clients’ emotional wellbeing, who have gone without their usual treatments. Clients reported feeling annoyed, depressed, neglected, tired and in desperate need of a treatment, as well as not feeling like themselves in the absence of professional care.
The treatments with the highest demand will be colour and cuts, however, UK consumers are much more concerned about returning to the salon in comparison to other European markets. The report found that 52% of UK consumers will return to salon immediately or within a few days of reopening, and 26% state that they are planning to have more treatments now than they had prior to the pandemic.
