6 simple social media updates to grow your business

Want to level up your social media and attract new clients? Blake Reed Evans, Sam Villa ambassador and salon owner shares his simple social media updates to grow your business and get the most from your social media channels.

Simple social media updates to grow your business

1. Reassess your bio

Instagram is the shop window for your business, so make sure your bio provides necessary information, says Blake. “Make it short, fun to read and break up text with bolded words, all caps and relevant emojis. Include your name, salon (and tag their handle), location, pronouns and specialties, along with a high-quality smiling headshot,” he says.

2. Post frequently

“Success is based on quality, frequency and consistency,” says Blake. “Post a minimum of four times a week to your Instagram feed and 3-5 times a day on your stories. Staying consistent keeps followers engaged.”

3. Focus on video

If you’re used to sharing photos on your social channels, experiment with video. “Only posting pictures is considered below average –it’s time to focus on video,” says Blake. “The best performing ones are 8-15 seconds long and the content should include how to quickly ‘solve problems’ for your followers and clients,” he adds. “For example, how to use dry shampoo properly, or prevent colour fading at the beach,” he recommends. “One of the biggest sellers in our salon are the Sam Villa brushes because of a video I posted on how to use different round brushes.”

4. Ask your clients to follow

When was the last time you asked your clients to follow you and your salon on Instagram or Facebook? “Ask every client that sits in your chair the magical question: ‘Are we connected on social?’ Let them know why they should follow you, for example: ‘I post my last-minute availability’ or ‘I run promos on social only so you can save money on your favourite products’,” he says.

5. Let your personality shine

Showing your followers and clients your character will help engage your audience. “Your clients can get a touch up anywhere, but what makes them come to YOU is your personality and how you make them feel,” says Blake. “It’s important to share that online so potential clients can get an idea of who you are and what their experience would be like. You can do that through sharing pictures of yourself working with captions about why you love your clients,” he advises.

6. Showcase the client experience

Are you doing something different to make visits with you more of an experience? Share it, says Blake. “Recent studies have shown that 86% of consumers would spend more on a product or service for a better customer service experience. Is it time to offer a signature scalp massage? Is it time for you to invest in quality robes for your colour clients?  If so, be sure to post it,” he says.