HJ Interiors: Prepare to Feel at Home at Adam Reed London
Adam Reed London in the capital’s East End is a new warm and fun lifestyle space that helps clients to feel at home. Salon owner Adam Reed has worked in the hairdressing industry for 34 years. He is a well-known session stylist and was nominated for British Hairdresser of the Year at HJ’s British Hairdressing Awards, sponsored by Schwarzkopf Professional in 2019 and again in 2020.
When he decided to open his own salon he was keen to give clients a curated hair and lifestyle space. The building he chose to create his vision originally belonged to a fruit and vegetable merchant and Adam decided to keep most of the interior’s original features.
Navigating around the new interior at Adam Reed London
The Adam Reed London interior is split into two main sections with a separate backwash area that is located in the original vegetable merchant’s office.
There are four backwash stations, which are situated in the merchant’s office. Adam says: “There are some lovely original features in the backwash area, including the old office safe and a beautiful Victorian fireplace with a lovely picture display.”
While renovating the interior some of the building’s old fixtures had to be removed. Adam worked with a local carpenter who respected his vision and made a lot happen in a short space of time. He says: “We decided to use the original mid-century furniture throughout the salon and our carpenter helped us to set and secure these pieces. Other than that, we fitted and decorated the interior ourselves.”
Adam wanted his salon to be a creative, inspiring and friendly space where clients can be as peaceful or productive as they like. He’s created areas to read and relax as well as spaces to work.
He chose some of his favourite artists to work with on the salon’s interior from House of Hackney fabrics to Jamie Gaunt wooden objects and there is an emphasis on reclaimed furniture combined with a warm and welcoming colour palette.
Adam says the colours in the space were beautiful when he first arrived so he decided to maintain them where possible. “I had seen a beautiful House of Hackney wallpaper whilst I was looking into ideas for the space, which now adorns the walls in the bathroom. The wallpaper, which is featured throughout the salon is called Gaia in Blush. I used The Little Greene Paint Company for my paint with the shades Thai Sapphire, Light Gold and Hellebore to complement the original features in the salon.”
Lighting was incredibly important for Adam and he was keen to keep the original lighting throughout while adding some soft neutral additions. “The styling space in the middle of the salon has beautiful warm shades and there is a beautiful natural light system in the backwash to help clients relax.”
The floor is covered with wooden panels and the backspace is made from concrete. He wanted the reception space to be as welcoming and comfortable as possible so clients can enjoy relaxing and prepare for the start of their salon journey. There are plant pots containing English lavender and scented candles to help clients ease into a few hours of pampering.
Adam Reed London’s standout feature within the interior is described as the ‘chandhairlier’, which is a chandelier made from the upcycled hair that has been lying in Adam’s session kit for years. He has a beautiful dog station with a bed and dog refreshment station from Fetch and Follow. Other standout features include original mid-century salon stations at the front of the salon.
The salon takes its cues from the vintage shops that Adam loves. There is the Grace Brothers-style display cabinet in the welcome area housing Adam’s curation of his favourite beauty, lifestyle and grooming products. There is also the vintage Ladderax cabinets housing the tea and coffee station where guests can wander up and make their own.
He wanted to create a space that offers beautiful comfort combined with an element of curiosity. He has certainly created the perfect balance of a place that is cool and fun, yet makes you feel like you are at home.