Winchmores Hair and Beauty Raise £1,200 for Breast Cancer Now Charity
The #winchmoreswearitpink campaign was intended to creative conversation and raise funds with an initial target of £500 for the charity, which was met with more than double at a grand total of £1,200. To encourage donations, clients were asked to have a single pink Great Lengths bond applied, with a £5 donation to the charity required for each bond.
The initiative attracted clients new and old, with regular Joanne Porter commenting: “As soon as I knew Winchmores were supporting Breast Cancer Now, I knew I had to get involved. After losing my mum to breast cancer 5 years ago, it’s a charity that’s become very close to my heart. Having a pink strand in my hair was a beautiful way to wear it pink and remember my beautiful mum.”
Salon manager, Melissa Shannon comments, “We have many clients, friends and family who have been affected by breast cancer. Although coronavirus is at the forefront of our minds, we did not want to let this affect the very important fundraising efforts that are helping to treat and eradicate the many other illnesses we face as a society.
“Our hope was that a single pink strand would start the conversation and remind as many people as possible how important it is to regularly check their breasts.”
CEO for Great Lengths UK & Ireland, Joscelin McCourt comments: “We are often impressed by the incredible work our salons deliver all year, but the #winchmoreswearitpink campaign in October from Winchmores Hair & Beauty really stood out to us.”
“It’s such a simple yet powerful way to get involved, and the response from their clients speaks for itself,” Joscelin continues. “By more than doubling their own target, this is a huge achievement that Melissa and the team should be very proud of.”