Stella mccartney aw18 runway report with aveda

For Stella McCartney's take on AW18 fashion Aveda Artist Antoinette Beenders and her team created a wearable polished hair look for each model. The preview, which was showcased in Los Angeles oozed an effortlessly cool vibe. With clean centre parts, gentle waves and hair pulled back from the face, the style reflected an easy yet elegant aesthetic. To finish the laidback look, Beenders misted Aveda’s Shampure Thermal Dry Conditioner over the hair for added softness. As a pro tip Beenders advises: “After blowing the hair out, add a chic, slight bend to it by curling large sections and pulling down on each curl as soon as it’s released from the iron to stretch it out.”