Renato Brunas, Founder of Crazy Color, Passes Away

by rachael / last updated July 15, 2014

Renato Brunas, the president of Renbow International and founder of Crazy Color, has died at the age of 82.

His career spanned some 50 years and he is considered by many to be the founder of modern colour with the launch in 1977 of the Crazy Color range.

Renato began his career in the 1950s as a colourist studying under some of the biggest names in Europe before opening his own salon in Mayfair, Brunas. He was a third-generation hair colourist, after his father and grandfather.

During the 1960s Renato started to experiment with the science of hair colour, resulting in the launch of Renbow International and the launch of Colorissimo, a permanent hair colour crème with a self-stopping action, onto the worldwide market.

But it was the launch of Crazy Color that made Renato a household name. Originally launched to assist trainee colourists with the basic laws of colour, Crazy Colour immediately took off thanks to its popularity with everyone from punks to hair colour professionals. Demonstrating the product on television, he even coloured eight poodles to match the colour of the eight models he was presenting.

In the early 1970s Renato founded Oro Studios, where leading hair colourists were invited to share their skills with other professionals. Renato also made regular appearance at major hairdressing events to share his techniques, including Salon International.

Tony Rizzo was amongst the industry greats whose careers Renato influenced and says: “Renato Brunas was responsible for discovering many of today’s great artists and was a truly great inventor of colour.”

Find out more about Renato Brunas in his colour bible, Renato on Color.

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