L’Oréal Professionnel Unites Industry with Stronger Together Virtual Event
The evening started with a DJ set by the Collier Twins and a selection of L’Oréal Professionnel partner salons from across the UK, including Seanhanna, Skyler London, Tommy’s and Kennady’s saying hello to the virtual audience.
Mollie King, who is best known for being part of the girl band, The Saturdays hosted the event and welcomed L’Oréal Professionnel UK & Ireland’s general manager Monica Teodoro to the stage.
Monica told the audience: “Stronger Together is all about you. Whether you’re watching on your sofa or with your teams, tonight is a special ode to our special industry.”
L’Oréal Professionnel Stronger Together: Fashion, Conversation and Hair Showcase
The transformative power of fashion was the first focus of the event with Fablo Piras, Central Saint Martins MA fashion course director and fashion designer Gareth Pugh sharing their inspiration and why creativity is more important now than ever.
L’Oréal Professionnel prides itself on the support it has offered to the fashion industry and Fablo thanked the brand for its continued support to Central Saint Martins for 20 years.
The hair and beauty industry often work side by side and Saks Creative Director Luke Pluckrose and celebrity make-up artist Nikki Wolff have collaborated together on photoshoots for many years.
The pair told the virtual audience the importance of being inspired by those you work with. Luke added it’s also important to expand your horizons by working with different people and to have the confidence to take chances and embrace new opportunities. He believes there are two secrets to success within the hair industry, especially if you want to work on photoshoots: “You must know your hair history and the different hair trends from across the decades and you must also want to work with inspiring people.”
The British Beauty Council’s Millie Kendall explained her organisation is lobbying to get the hair and beauty industry recognised by the Government as a creative industry. She added that if the past few months have taught us anything it is: “We are stronger together if we stick together and work together.”
The founder of Haircuts4Homeless, Stewart Roberts explained it’s been a difficult time for his charity. He said: “It’s been a tough road but we can get there and we can keep going so I encourage you all to continue helping the Haircuts4Homeless initiative.”
L’Oréal Professionnel’s Stronger Together grand finale featured a striking live hair show by the TONI&GUY International Artistic Team – Cos Sakkas, Indira Schauwecker and Efi Davies.
TONI&GUY head of education and international artistic director Cos Sakkas said: “Creativity is what keeps us inspired and we’re thrilled to combine avant garde and artistry to create something truly special for you.”