L'oréal professionnel celebrates 20-year fashion partnership
Published
18th Oct 2020
by laurahusband
L'Oréal Professionnel celebrates a 20-year fashion partnership with Central Saint Martins College of Art and Design this year. The partnership has allowed the two organisations to work together to support the combined goal of nurturing emerging talent.
What is the L'Oréal Professionnel fashion partnership with Central Saint Martins?
This partnership champions the relationship between designer and hair-artist, which has existed for many years. A partnership that has seen overwhelming success and supported many industry greats. The abundance of Designers graduating with the Central Saint Martins accolade include: Christopher Kane, Mary Katranzou, Mark Fast, David Koma, Simone Rocha, Jackie Lee, Rejina Pyo, Phoebe English, Matty Bovan, Richard Quinn, Molly Goddard, Grace Wales-Bonner, Goom Heo, Paolina Russo and Fredrik Tjaerandsen.
Monica Teodoro, General Manager, L'Oréal Professional UK and Ireland explains: “Hairstyles and hair colour say as much about you as the clothes you wear, therefore it is tremendously exciting and absolutely vital for L'Oréal Professionnel to forge a relationship with one of the most important fashion schools in the world. This ongoing partnership merges the very latest in fashion talent with the creativity of young hairdressers – it is a unique and inspired collaboration and L’Oréal Professionnel commends the creative agility that the BA Fashion students and team have shown during these challenging times”.
BA Fashion director Sarah Gresty and MA Fashion director Fabio Pires, at Central Saint Martins agree: “The free flow of ideas and creative energy is central to both industries. This collaboration is ground breaking.”
In June the Central Saint Martins BA 2020 Show was published online with a digital showcase of short films created by each student to show their collection, which resulted in an explosion of creativity in the challenging circumstances of an International lockdown.
L'Oréal Professionnel providing a professional hair team at the BA & MA Shows, it created the L’Oréal Professionnel Bursaries, which are awarded to three MA Fashion Students a year so they may complete their studies. L’Oréal Professionnel is delighted to enable talent from the hairdressing industry to work alongside their fashion contemporaries, and many talented session stylists have emerged who continue to work with designers on editorial shoots & shows at London Fashion Week.
To celebrate 20 years partnership, L’Oréal Professionnel and Central Saint Martins have produced a 20 Years Magazine featuring interviews from many of the key designers who have graduated during this time and images from the shows where L’Oréal Professionnel's hair teams created the hair looks.