#lfw trend report: toni & guy at elle b zhou

 Efi Davies creates a tamed and neatly parted version of the traditional high-volume curls at the Elle B Zhou SS17 show at London Fashion Week. “It was important to maintain the fluffy textures of the 70’s era whilst keeping the hair big and bold to be in keeping with the look and feel of the heavily printed collection.”  The Collection The inspiration behind the larger-than-life look was Elle’s beloved Grandma and a rerun of the flamboyant 70’s. It was this era which Efi Davies, International Artistic Director at TONI&GUY, channelled into the hair look. The statement prints have been amplified with big hair which is fluffy and unstructured. The 70’s feel is enhanced with a strong and sleek parting, and big texture just above the cheek bone area. “The inspiration behind my SS17 collection was my grandmother and she always took caring for her hair very seriously. Her statement look during the 70’s was a bold and bouncy curl, always very big. It was important to me to incorporate her fun sense of style into the garments- big, fun statements of style with a 70’s vibe.” Elle B Zhou, Designer Click the Gallery and see how to get the look Step 5: Use shine mist on the roots to add the sheen and gloss of the 70’s era.