hair trends ss18
Future Talent

The Only Hair Trends you Need to Know for SS18

by akesha / October 12, 2017

With the non-stop nature of Fashion Month, and trend after trend sauntering down the runway, it’s easy to feel overwhelmed. What were the standout trends? And how do you measure what the main hair trends are and what will actually be popular on the streets and in the salon.

Well, luckily for you we’ve scoured the catwalks of New York, London, Paris and Milan to spot the hair trends that kept reappearing over Fashion Month. These are the trends that we think you need to look out for come next Spring.

Airy Hairhair trends - airy fairy

Floaty and care-free was definitely the vibe across many a show for SS18. The models’ hair at Anna Sui was glossy with an airiness reminiscent of the hair of the 70s. Hairstylist, Garren, used R+Co products to create various looks that were light and free with natural texture, waves and movement. At Topshop (centre) Duffy created the ‘Lazy Wave’. The key to the wave technique was tonging the hair in alternate directions as you move down the hair shaft. Once tonged, a small amount of Mythic Oil dragged through the hair added to the lived-in, “sweaty” feel and finished this modern take on the traditional summer wave. Lived in, lazy and effortlessly cool.

Braids for Days

hair trends - braids for days

Every single style of braid seem to be on the SS18 runways and we are living for it. The key to the braids for next season is all about fun and individuality. The braids at Vivienne Westwood (far right) were plaited differently on every model and were adorned with braids and hair jewellery for a quirkier edge. At Tommy Hilfiger (centre) the braids were amongst a wealth of styles at the Tommy Now Rock Circus. “The feeling for me is still a Tommy Girl, just tougher and more urban,” Says Eugene Souleiman ghd Fashion Week Ambassador. “She just naturally throws things together, has her own individual style – the kind of girl everyone wants to be. Totally effortless.”

Tres Sleek

hair trends - sleek la freak

Straight hair this Fashion Month was far from boring. It adorned shows across the weeks but a standout was the hair at Julien MacDonald (centre), which was a lesson in healthy, wealthy, glossy manes. “When we saw the collection it was immediately clear that super-glamorous hair was required. Inspiration then came from the glamorous heritage of the 90s,” says ghd global ambassador Adam Reed. “We are bringing straight hair back,” he explains. “But in a very modern way. The secret to success here lies in the process – namely starting the look with a brilliant blow-dry via the ghd Air Hairdryer. This achieves brilliant condition, gloss, shine and movement. Afterwards, we are running the ghd Platinum Styler over hair to eliminate any last frizz or kinks.

Total Texture

hair trends - texture

Kinks and curls of all patterns, shapes and sizes also roamed the runways this SS18. At Milan Fashion Week, the Byblos Milano collection (far right) was split in two female sides. A samurai part brings out her determination and strength, in contrast with the geisha’s hyper-feminine side. While many of the girls wore their hair straight with a strip of colour, natural Afro hair was left as unworked as possible with the pop of bright colour adorning the eyes and not the hair.

Wet Wet Wet

hair trends - wet look

The dual texture of wet and dry hair was key for shows such as Preen, Jeremy Scott and Vivienne Westwood. At Preen (centre), to contrast the feminine lightweight fabrics, Eugene Souleiman created a more heavy and raw hairstyle, giving the look an unkempt edge. “For the hair, I wanted it to look harder, as if they had arrived off a boat in a new land, hair unwashed for weeks and exposed to the elements,” said Eugene. To finish the look EIMI Dry Me was liberally sprayed over the entire head. Hair looked as if a strong gust of wind had blown it back and was stuck to the forehead. This was created by holding EIMI Dynamic Fix at an angle so just a fine mist fell onto the surface of hair, giving it a softer line. The spray was used in a more direct fashion further back on the head.

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