Grey just got cooler with wella professionals' luxelights service

Published 08th Oct 2020 by laurahusband
Grey just got cooler with wella professionals' luxelights service Grey just got cooler thanks to Wella Professionals Luxelights Service, which is designed to work alongside the new Cool Collection - the four new resistant cool coverage shades in the Koleston Perfect ME+ Pure Naturals Collection.

Grey just got cooler with Wella Professionals Luxelights Service

The Wella Professionals Luxelights Service incorporates Wella Professionals four new shades – 55/02, 66/02, 77/02 and 88/02, which offer 100% grey coverage for an intense cool tone and anti-brass effect. The Luxelights service will tap into your 35-55 year-old client base who see covering grey as their number one reason for visiting the salon. The Luxelights Service moves away from heavy, block colour and dynamic contrasting shades. Instead, it focuses on colouring grey hair in a subtle way with natural colour results. For longer hair, it can be used to reveal natural highs and lows within the lengths and ends to give the illusion of natural, sunkissed and youthful hair.  For curly hair, use Luxelights in a horizontal pattern around the head to create a halo effect. Medium weaves can be used for fine hair and medium slices can be used for hair that is more coarse.

How to introduce the Wella Professionals Luxelights Service menu and create the looks on your clients

Add the Luxelights Service into your salon menu with three bespoke colour formulas – Cool Brunette, Warm Brunette and Honey Blonde.

Wella Professionals Luxelights Cool Brunette Colour Formula:

Cool Brunette Blondorplex + Welloxon Perfect: Formula A –  30g Blondorplex + 45ml Wellxoxn Perfect 6% Devloper Formula B –  30g 55/02 + 30ml Welloxon Perfect 6% Koleston Perfect + Welloxon Perfect + INVIGO Post Color Treatment: Formula C – 10g 7/18 + 10g 8/97 + 20ml Welloxon Perfect 1.9% Developer + 20ml INVIGO Post Color Treatment

How to Create the Luxelights Cool Brunette Shade in 4 steps:

Step 1: Section the hair into 5 sections.
Step 2: Weave out large sections of hair and paint Formula A away from the roots. 4 foils per quarter.
Step 3: Deepen the root area with Formula B. Apply just over the line of the regrowth. Develop, rinse, use Wellaplex No2 for 10 minutes. Shampoo and apply Blondor Seal&Care for 5 minutes.
Step 4: For a luxury high shine finish with a soft tone, apply Formula C root to tip. Develop and rinse until the water runs clear.

Wella Professionals Luxelights Warm Brunette Colour Formula:

Warm Brunette
Blondorplex + Welloxon Perfect: Formula A – 30g Blondorplex + 45ml Welloxon Perfect 6% B Formula B – 20g 6/71 + 20g 5/0 + 40ml 6% Koleston Perfect + Welloxon Perfect + INVIGO Post Color Treatment: Formula C – 20g 7/75 + 20ml 1.9% + 20ml INVIGO Post Color Treatment

How to Create the Luxelights Warm Brunette Shade in 5 steps:

Step 1: Divide the hair into five sections.
Step 2: Take large horizontal weaves and apply Formula A root to tip. Uneven weaves give a more natural effect on curly hair.
Step 3: Repeat the technique through all perimeter sections. Leaving the top section.
Step 4: Deepen the root area with Formula B. Develop until orange/ yellow. Rinse, apply Wellaplex No2 for 10 minutes, Shampoo and Neutralise with Blondor Seal&Care.
Step 5: For a luxury high shine finish with a soft tone, apply Formula C root Develop and rinse until the water runs clear.

Wella Professionals Luxelights Honey Blonde Colour Formula:

Honey Blonde
Blondorplex + Welloxon Perfect:
Formula A –  30g Blondorplex + 45ml Welloxon Perfect 1.9% Pastel Formula B –  30g 88/02 + 30ml Welloxon Perfect 6% Developer Koleston Perfect + Welloxon Perfect + INVIGO Post Color Treatment: Formula C – 20g 9/31 + 20ml Welloxon Perfect 1.9% Pastel Developer + 20ml INVIGO Post Color Treatment
How to Create the Luxelights Honey Blonde Shade in 5 steps: 
Step 1: Divide the hair into four Sections. Work from the front hairline towards the crown, take fine slices and apply Formula A root to tip.
Step 2: Repeat on the other four quadrants of the head. Working from bottom to top. For a softer effect you can back-comb the root area.
Step 3: Apply Formula B to the root area. Develop, rinse, use Wellaplex No2 for 10 minutes. Shampoo and apply Blondor Seal&Care.
Step 4: For a luxury high shine finish with a soft tone, apply Formula C root to tip. Develop and rinse until the water runs clear.

Grey coverage Wella Professionals Luxelights Service

Use Luxelights to get the best grey coverage for your clients

Formulation – Use the correct amount of natural shades to your formula. Mixed 1:1 with Welloxon Perfect. For 30%-50% grey use 1/3 of Pure Naturals shade and for 50% to 100% grey use 1/2 of Pure Naturals shade. Application – Start application on the area with the highest percentage of grey. Saturation – Don’t spread the product off the root. The new creme formula is softer and spreads more easily. Timing – It takes 30 to 40 minutes without heat and 15 to 25 minutes under heat, but always check the results before rinsing. This is a sponsored post by Wella Professionals. For more information about the Luxelights Service from Wella Professionals go to wella.com/professional/en-UK/home. You can also follow Wella Professionals on Instagram and Facebook.    
laurahusband

laurahusband

Published 08th Oct 2020

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