Fudge reveals its anti-ordinary collection

Session stylist Lisa Farrell has got together with Fudge Professional to reveal its latest photographic collaboration with a twist. For the launch of the new Xpander Foam styling mousse, Lisa wanted to create a disruptive and anti-ordinary collection that would target the traditional female market but underline the brand's heritage of men's styling expertise. "Androgyny is everywhere across fashion and beauty, but we wanted to be the first brand in professional hair to embrace it in a form or 'reverse' androgyny, by using a gorgeous male with feminine features as our campaign model," explains brand manager, Emma Bate. "We believe hair is hair and that the desire for it to look incredible is never limited by your gender.