Nyfw trend report: 70's rock'n'roll at alexander wang

Image by - Kyle Ericksen/WWD/REX/Shutterstock

Redken Global Director, Guido created a 70s-inspired rock-and-roll look, complete with cuts and colour on several models, at Alexander Wang’s AW2016 show at New York Fashion Week.

“Alexander Wang this season is about emphasising individuality, character, and acknowledging every type of woman, whether boyish or feminine. The show has something for every girl and woman to relate to which is very inspiring.

There are different characters, different kinds of beauty in one show. We cut and coloured some of the models, creating fringes on some, and bleached or colored the hair bright orange on others.

A lot of the shapes we created are based on the 70’s - a feather cut shag. I shampooed and conditioned the hair with Redken’s new Beach Envy Volume, which gives the hair a great beachy texture. I emphasized the natural hair by letting it air dry, then spraying hair once dry with Redken wax blast 10. For the show’s look, I didn’t want luminous hair; it’s got to feel cool.” – Guido

Debuting Redken's newest range, Beach Envy set to launch in June 2016, here's how to get the look;

Shampoo and condition hair with Redken's Beach Envy Volume Shampoo and Condition (available June 2016).

While hair is still damp, create a messy middle part using your fingers.

Lightly spray Redken Beach Envy Volume Wave Aid wave-styling enhancer on damp hair (available June 2016) for added texture and beachy volume. 

Tuck hair behind the ear on both sides and let hair air-dry naturally. 

Once hair is fully dry, lightly spray Redken wax blast 10 high impact finishing spray-wax from mid-lengths to ends to create an undone, piecey texture and natural waves.