Lfw trend report: celebrating social diversity at paula knorr ss18

To complement the sleek, parred back vibe of the show, the hair look at Paula Knorr celebrated each of the models individuality. Of the look, Lead Hair Artist Aveda Global Director Bea Watson paid homage to modern social diversity. "Paula was inspired by the notion of movement, and so in alignment with this, we created a uniformed look without mechanically enhancing the natural texture,” she says.

Get the Look - Paula Knorr SS18

Aveda Thickening Tonic was used to create depth and add natural bulk to the hair, whilst Aveda Control Force Firm Hold Hair Spray gave lasting hold for the naturally uniformed look.