Lfw men aw18 trend report: clean minimalism at tonsure

The contemporary Danish brand Tonsure presented a clean, minimalist aesthetic for the AW18 collection. The brand’s use of luxurious, innovative materials and high-end European manufacturing has seen the brand awarded with the International Woolmark Prize and has caught the attention of an impressive roster of retailers around the world. The hair brief for Jonathan Soons and Gareth Williams at Headmasters for L’Oreal Professionel, was to create a clean and minimal looks with a slight 1980’s reference. The team worked with the individual looks and haircuts and cutting was minimal. They used L’Oreal Professionel tecni.Art Scruff Me range to give general texture. LEAD STYLIST Jonathan Soons & Gareth Williams at Headmasters for L’Oréal Professionnel PRODUCTS L’Oreal tecni.Art Scruff Me range